Friday, January 21, 2011

Which city uses the most coupons?

I'm a big trivia fan. I love game shows and trivia games. So here's a piece of trivia for you: which large city in the United States uses the most coupons?

According to the 2010 Savings Index, released by, the city which uses the most coupons is... Atlanta!

According to the press release:

On average, regular users of in Atlanta printed more than $1000.00 in coupon savings from the site in 2010. That is almost twice as much as during 2009, when they printed $531 in savings.
 Second on the list was Tampa, followed by Cincinnati, St. Louis, and Minneapolis.

The South and the Midwest were the most frugal, according to the story:
The South is a mega-saver: more than one-third of the top 20 frugal cities are in the Southern region of the United States. In addition to Atlanta and Tampa, other Southland cities on the list include Charlotte (#6), Nashville (#7), Raleigh (#10), Oklahoma City (#13), Miami (#13) and Dallas (#14).
Seattle was the only city on the West Coast to make the list, at #18.  In the Northeast, Washington, DC was #12 and Boston was #16.

In addition the South leads in digital coupon usage.  This may be because stores in those areas accept them, whereas stores in other areas do not.

But why would the South and Midwest lead in coupon usage overall?  The article doesn't give a reason.  But my theory is that in those areas, real estate is more affordable, allowing families with children to have one wage earner and one stay-at-home parent, if they wish.  In the Northeast and West, real estate prices are so high that most families are forced to have two incomes if they wish to buy a home.

And (certainly in my case) the stay-at-home parent will be looking for ways to economize, and will have the time to clip coupons and shop more effectively.

I see this geographical trend in my Wednesday Weekly Shopping feature, where other frugal bloggers link up their coupn deals.  The most common regional grocery stores where these bloggers shop seem to be Publix (FL, GA, AL, SC, and TN), Harris Teeter (southern states), and Kroger (southern and midwest states). 

Click here for the full press release.

What do you think?  Are there a lot of couponers in your area, or are you one of the only ones?  Leave a comment below!

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The Frugal Exerciser - Sheila Simmons June 7, 2013 at 8:20 AM  

It would seem like the ones that need more money would try to use more coupons, or maybe they don't feel they need to with 2 incomes. Thanks for the very interesting article.

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